Privacy Policy

Privacy Policy

This Privacy Policy describes how PurrPaws (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or wish to make a complaint, please contact us by email or through our contact page.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.”

See below for more details about the Personal Information we collect and why.

Device Information

Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage in order to optimize our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for business purposes: Shared with our processor, Shopify.
Personal Information collected: Browser version, IP address, time zone, cookie information, pages or products viewed, search terms, and how you interact with the Site.

Order Information

Purpose of collection: To provide products or services, fulfill our contract, process payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen for potential risk or fraud, and—where consistent with your preferences—provide you with information or advertising about our products or services.
Source of collection: Collected directly from you.
Disclosure for business purposes: Shared with our processor, Shopify.
Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

Purpose of collection: To provide customer support.
Source of collection: Collected from you.
Disclosure for business purposes: Shared as needed to provide support services.

Minors

The Site is not intended for individuals under the age of 15. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us using the details above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us operate our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests (such as subpoenas or search warrants), or otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that may be of interest to you. For example:

  • We use Google Analytics to understand how customers use the Site. You can read more here: https://www.google.com/intl/en/policies/privacy/. You can opt out here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your Site usage, purchases, and interactions with ads on other websites with our advertising partners, sometimes through cookies or similar technologies (depending on your location and consent).
  • We use Shopify Audiences to show ads to potential customers on other websites.

For more information about how targeted advertising works, visit the Network Advertising Initiative:
https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opting Out of Targeted Advertising

You can opt out here:

You can also opt out via the Digital Advertising Alliance:
https://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping orders, and keeping you informed about new products, services, and offers.

Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we process your Personal Information under the following lawful bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Protection of vital interests
  • Performance of a task carried out in the public interest
  • Legitimate interests that do not override your fundamental rights and freedoms

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you request deletion. For more information, see the “Your Rights” section below.

Automated Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when it produces legal or similarly significant effects.

We engage in limited automated decision-making to prevent fraud. Shopify may also use automated systems to detect fraudulent activity that does not significantly affect your rights.

Examples include:

  • Temporary IP address blacklisting after repeated failed transactions
  • Temporary credit card restrictions associated with flagged activity

Your Rights

GDPR (EEA Residents)

You have the right to:

  • Access your Personal Information
  • Request correction, update, or deletion
  • Request data portability

To exercise these rights, contact us using the details above.

Your data may be processed in Ireland and transferred outside Europe, including to Canada and the United States. See Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR

CCPA (California Residents)

You have the right to:

  • Know what Personal Information we collect
  • Request deletion or correction
  • Request data portability

You may also designate an authorized agent to submit requests on your behalf.

Cookies

A cookie is a small data file stored on your device when you visit our Site. We use cookies to improve functionality, analyze performance, and support advertising and social media features.

Cookies help remember your preferences and improve your browsing experience.

We use the following types of cookies:

  • Essential cookies
  • Performance cookies
  • Advertising cookies
  • Functional cookies

(Full cookie table retained as provided, with minor formatting corrections for clarity.)

Do Not Track

Because there is no industry standard for responding to “Do Not Track” signals, we do not change our data collection practices when such signals are detected.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Complaints

If you wish to make a complaint, please contact us using the details above.

If you are not satisfied with our response, you may contact your local data protection authority.